The Republican nominee’s presidential campaign has been nightmarish for his hotel business. Financial markets foresee a similar effect on the world economy.
Donald Trump once wondered aloud if he might become the first person to make money running for president. He made rather brazen attempts to fulfill the prediction. But his candidacy has been a downright disaster for the hotels and resorts that bear his gilded surname. Bookings there are down 59 percent since 2015, according to the travel company Hipmunk.
Trump Hotels CEO Eric Danzinger announced that the newest hotels will junk the Trump name entirely. The company has settled on “Scion” to rebrand its new line of luxury hotels aimed at Millennials, who are overwhelmingly opposed to his campaign.
Trump isn’t just bad for his business. He’s not even just a danger to the U.S. economy. Investors around the world think that a President Trump would be disastrous for global markets. And now, there is hard data to prove it.
keyboard shortcuts: V vote up article J next comment K previous comment